01
The role
Mobiloony is looking for a growth co-founder who can build our user acquisition and market-learning system from zero. You will not inherit a finished playbook or a large media team. You will create the strategy, launch the first campaigns, build the reporting, and turn every creative test into a useful product signal. Our approach is heavily AI-native: we want to use automation and generative tools to explore more hypotheses, produce thoughtful creative variations, analyze results faster, and keep a very small team operating with the learning speed of a much larger studio.
02
What you'll do
- Own user acquisition strategy across market selection, channel mix, campaign structure, budgets, bidding, measurement, and scaling decisions
- Build the soft-launch framework for each game, including test markets, success thresholds, retention and monetization gates, and scale-or-stop recommendations
- Create an AI-assisted creative pipeline that moves from gameplay insight to concepts, variants, production, launch, analysis, and iteration
- Develop responsible automation for campaign monitoring, anomaly detection, reporting, creative tagging, competitor research, and performance summaries
- Partner with product and game design to translate CPI, retention, engagement, and monetization signals into concrete changes inside the game
- Own attribution and growth analytics, including MMP setup, event quality, dashboards, cohort analysis, incrementality, and unit economics
- Build a recognizable positioning and launch story for every Mobiloony title across paid, organic, creator, and community channels
- Establish clear creative and brand safeguards so AI-assisted output remains original, legally sound, and recognizably Mobiloony
- Hire and lead future growth talent and external partners while keeping the operating model focused, measurable, and fast
- Partner as a company builder on product strategy, fundraising, portfolio planning, and the long-term direction of Mobiloony
03
What you bring
- Hands-on experience launching and scaling paid user acquisition for mobile games or high-frequency consumer apps
- Deep understanding of creative testing, attribution, privacy changes, retention, LTV, ROAS, payback, and free-to-play unit economics
- Evidence that you can turn performance data into better creative and better product decisions—not only campaign optimizations
- Strong operational ability across ad platforms, MMPs, analytics tools, dashboards, and spreadsheet or SQL-based analysis
- Practical experience with generative AI and automation for research, ideation, creative production, analysis, or workflow orchestration
- Excellent creative judgment and the ability to write a sharp brief, recognize a strong hook, and protect the player promise
- Founder-level ownership, commercial judgment, and commitment to building Mobiloony for the long term
04
Nice to have
- Experience taking a mobile game from prototype through soft launch and global scale
- A strong network across ad platforms, creative partners, creators, and mobile publishing
- Experience building lightweight growth tooling or automated creative-analysis systems
- Previous startup, studio leadership, or co-founder experience
05
How we build
Mobiloony is an AI-native studio. We use agents, generative tools, automation, and rapid evaluation loops throughout development so a focused team can explore more ideas and spend more time on the decisions that matter. Humans remain accountable for direction, quality, originality, security, and the final player experience. We document what works, measure outcomes, and improve the production system alongside the games themselves.